Sweetening the deal: incentive marketing programs are going upscale, with big prizes offered to participants. Commercial and residential lenders are ... An article from: Mortgage Banking

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Title: Sweetening the deal: incentive marketing programs are going upscale, with big prizes offered to participants. Commercial and residential lenders are getting into the act with prized autographed baseballs, ownership stakes in private yachts and tickets to Wimbledon.(COVER REPORT: ORIGINATION STRATEGIES)
Author: Steve Bergsman
Publication:Mortgage Banking (Magazine/Journal)
Date: May 1, 2005
Publisher: Mortgage Bankers Association of America
Volume: 65 Issue: 8 Page: 46(5)

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