Say 'buy-buy' to media buying woes! Even if your bank has only a modest advertising budget, you can spend your dollars more effectively through the ... Buyer): An article from: ABA Bank Marketing

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Citation Details
Title: Say 'buy-buy' to media buying woes! Even if your bank has only a modest advertising budget, you can spend your dollars more effectively through the services of a media buying professional.(Fundamentals: Using a Media Buyer)
Author: Deborah Cover Lewis
Publication:ABA Bank Marketing (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 37 Issue: 7 Page: 44(5)

Distributed by Thomson Gale