Unraveling the marketing mystique: try a portfolio approach to managing marketing spending.: An article from: Strategic Finance
Book Details
Author(s)Naras V. Eechambadi
PublisherThomson Gale
ISBN / ASINB000BKSL00
ISBN-13978B000BKSL02
AvailabilityAvailable for download now
Sales Rank11,192,466
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Strategic Finance, published by Thomson Gale on July 1, 2005. The length of the article is 3505 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Unraveling the marketing mystique: try a portfolio approach to managing marketing spending.
Author: Naras V. Eechambadi
Publication:Strategic Finance (Magazine/Journal)
Date: July 1, 2005
Publisher: Thomson Gale
Page: 41(6)
Distributed by Thomson Gale
Citation Details
Title: Unraveling the marketing mystique: try a portfolio approach to managing marketing spending.
Author: Naras V. Eechambadi
Publication:Strategic Finance (Magazine/Journal)
Date: July 1, 2005
Publisher: Thomson Gale
Page: 41(6)
Distributed by Thomson Gale
