Beyond Transactional CRM: Siebel as an Example

This IDC Insight discusses some of the announcements made by Siebel Systems at the Siebel CustomerWorld event, held in Boston on October 17–19. These announcements are examined within the context of the evolution of the CRM environment. As organizations progress through the implementation and refinement of CRM installations and as applications become more sophisticated, open and integrated organizational CRM strategies have the opportunity to rise above mere transactional solutions to reap true business benefit.