Managing your organization's collective voice: just like visual identity, verbal identity is crucial to building a global brand.: An article from: Communication World

This digital document is an article from Communication World, published by Thomson Gale on September 1, 2005. The length of the article is 1832 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Managing your organization's collective voice: just like visual identity, verbal identity is crucial to building a global brand.
Author: John Freivalds
Publication:Communication World (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 22 Issue: 5 Page: 24(3)

Distributed by Thomson Gale