Cultural relevance: CEOs must go beyond marketing to embed their products in the culture.(TOP CHALLENGES CEOS WILL FACE): An article from: Chief Executive (U.S.)

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Citation Details
Title: Cultural relevance: CEOs must go beyond marketing to embed their products in the culture.(TOP CHALLENGES CEOS WILL FACE)
Author: Faith Popcorn
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: December 1, 2005
Publisher: Thomson Gale
Issue: 214 Page: 35(3)

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