Business Classics: Fifteen Key Concepts for Managerial Success (Harvard Business Review)

Topics covered include; Marketing Myopia; How do you motivate employees?; Skills of an effective administrator; The power to see ourselves; Barriers and gateways to communication; What makes a good salesman; Managing for business effectiveness; Computer data bases; Decision trees for decision making; Myth of the well-educated manager; How to choose a leadership pattern; What do you mean I can't write?; Split roles in performance appraisal; Job enrichment pays off; And Breakthrough in organization development