Scenarios in practice: futuring in the pharmaceutical industry; A consulting futurist offers insights on how a key foresight tool, the ... do business.: An article from: The Futurist

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Citation Details
Title: Scenarios in practice: futuring in the pharmaceutical industry; A consulting futurist offers insights on how a key foresight tool, the Impact/Probability Matrix, enabled decision makers in the pharmaceutical industry to see how certain trends could change how they do business.
Author: Eric Garland
Publication:The Futurist (Magazine/Journal)
Date: January 1, 2006
Publisher: Thomson Gale
Volume: 40 Issue: 1 Page: 30(5)

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