Evaluating the welfare effects of drug advertising: consumer behavior indicates broadcast drug ads have positive health benefits.(direct-to-consumer advertising ): An article from: Regulation

This digital document is an article from Regulation, published by Thomson Gale on March 22, 2006. The length of the article is 3671 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Evaluating the welfare effects of drug advertising: consumer behavior indicates broadcast drug ads have positive health benefits.(direct-to-consumer advertising )
Author: W. David Bradford
Publication:Regulation (Magazine/Journal)
Date: March 22, 2006
Publisher: Thomson Gale
Volume: 29 Issue: 1 Page: 58(5)

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