Why Organizations, Like Elephants, Never Forget

In response to the explosive growth of the genomics field in 1998, Corning created a new division, Corning Microarray Technologies (CMT), to capitalize on this promising new market. This chapter focuses on the story of Corning Microarray Technologies and demonstrates how Corning's initial choice to replicate its existing DNA for CMT made it difficult for CMT to overcome the forgetting challenge.