Consumerism's Next Wave: Personalized Health Drives Health Plan Innovation

This Health Industry Insights report examines the evolution taking place within the healthcare payer market as a result of the emerging personalized health model. Concepts addressed in the document include:

How does the personalized health model emerge from the consumer-defined health plan trends? How will healthcare payer business and IT strategies evolve to respond to the personalized health paradigm? What is the healthcare payer personalized health evolutionary model, and what is the timeline for adoption and execution? How will the personalized health model change healthcare payer business relationships and alliances?

Janice W. Young, program director with Health Industry Insights, believes that "the personalized health model will drive the next wave of healthcare payer innovation. The use of information to drive more customized and personalized healthcare benefit and financial decisions began with the emergence of the consumer-defined health plan product. The personalized health model will extend this strategy across all products and ultimately include individual clinical, genetics, and predictive information to drive personalized point-of-care and treatment decisions. The personalized health innovation wave has launched; healthcare payers must begin to set strategies to respond to personalized health in 2007."