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Essentials of Services Marketing: Concepts, Strategies and Cases (Dryden Press

Name: Essentials of Services Marketing: Concepts, Strategies and Cases (Dryden Press
Author: K. Douglas Hoffman; John E.G. Bateson
ISBN: 978B000O8XTG4

AuthorK. Douglas Hoffman; John E.G. Bateson

PublisherSouth-Western College Pub

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Book Details

Author(s)K. Douglas Hoffman; John E.G. Bateson

PublisherSouth-Western College Pub

ISBN / ASINB000O8XTGA

ISBN-13978B000O8XTG4

Sales Rank15,630,339

MarketplaceUnited States 🇺🇸