Recruiting top students: A letter writing approach [An article from: Journal of Accounting Education]

This digital document is a journal article from Journal of Accounting Education, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper presents the outcome of a letter writing technique to influence top business students to consider enrolling in the first intermediate accounting course. Accounting educators and professional recruiters have expressed concern that accounting may not always be attracting the ''best and brightest'' students. What can accounting educators do to mitigate this concern? A study was conducted to see whether a simple letter writing effort can make a difference in attracting top students to the first intermediate accounting course.