Applying case-based reasoning and multi-agent intelligent system to context-aware comparative shopping [An article from: Decision Support Systems]

This digital document is a journal article from Decision Support Systems, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Comparative shopping is a promising web service in the field of mobile commerce. This paper aims to propose a context-aware comparative shopping. Multi-agent intelligent architecture is adopted to implement the autonomous negotiation mechanism between buyers and sellers. To automatically estimate user preferences to determine the best purchase, case-based reasoning and negotiation mechanism are utilized. We developed a prototype system and experiment to show the possibility of the mechanism proposed in this paper. We found that our mechanism with multi-agents yields more pay-off, total sales, and wins than the system without those features.