Licensing as a commercialisation strategy for new technology-based firms [An article from: Research Policy] Buy on Amazon

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Licensing as a commercialisation strategy for new technology-based firms [An article from: Research Policy]

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PublisherElsevier
ISBN / ASINB000RQYTOK
ISBN-13978B000RQYTO2
AvailabilityAvailable for download now
Sales Rank9,300,085
MarketplaceUnited States  🇺🇸

Description

This digital document is a journal article from Research Policy, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
We investigate licensing as a commercialisation strategy for new technology-based firms (NTBFs) in the biopharmaceutical industry using a combination of survey and database research methods. We found that most firms in our sample were not fully integrated regardless of their company age which is consistent with the picture of NTBFs as agents of technology transfer. Comparing fully and not-fully integrated firms we find differences in the use of licensing strategies. According to Ford and Ryan [Harvard Business Review 59 (1981) 117] fully integrated companies apply licensing for strategic reasons and for financially unattractive projects. Our results provide partial support for this theory.
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