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Towards value-based pricing-An integrative framework for decision making [An article from: Industrial Marketing Management]

Name: Towards value-based pricing-An integrative framework for decision making [An article from: Industrial Marketing Management]
Author: A. Hinterhuber
ISBN: 978B000RR0B19

AuthorA. Hinterhuber

PublisherElsevier

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Book Details

Author(s)A. Hinterhuber

PublisherElsevier

ISBN / ASINB000RR0B1Y

ISBN-13978B000RR0B19

AvailabilityAvailable for download now

Sales Rank9,361,791

MarketplaceUnited States 🇺🇸