Internet and technology new venture development using Soft OR [An article from: European Journal of Operational Research]

This digital document is a journal article from European Journal of Operational Research, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
The purpose of this paper is to demonstrate how the selective mixing of Soft OR methodologies and traditional strategic management tools cans enhance and enrich the process of new ventures development. This approach, inspired by Ormerods' use of Soft OR techniques in developing an information strategy for Sainsburys [Journal of Operational Research 46 (1995) 277], was developed for the commercial purpose of assisting entrepreneurs build and validate business opportunities in the internet and technology space. The objective of this paper is not to provide the reader with a new methodology, but rather to demonstrate an alternative way in which an OR practitioner can selectively apply different components of methodologies and to share experiences of mixing methods to enrich the process of business model development for any new venture.