![Tourist attitudes and destination marketing-the case of Australia's Northern Territory and Malaysia [An article from: Tourism Management]](https://www.ebooknetworking.net/books/B00/0RR/bigB000RR4XHW.jpg)
Tourist attitudes and destination marketing-the case of Australia's Northern Territory and Malaysia [An article from: Tourism Management]
Book Details
Author(s)A. Mohsin
PublisherElsevier
ISBN / ASINB000RR4XHW
ISBN-13978B000RR4XH0
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is a journal article from Tourism Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The marketing of tourism and hospitality product to any country or market segment is associated with the interest generated and/or attitude of buyers. So, why is it that despite proximity and availability of direct flights between Kuala Lumpur and Darwin (capital city of the Northern Territory of Australia) very few outbound West Malaysians visit Darwin? This paper draws upon the responses of 675 West Malaysians and attempts to highlight their attitude towards choosing the Northern Territory of Australia for a holiday. The findings show that West Malaysians enjoy mental relaxation and exploration while on holiday. They are mostly very family and relationship building oriented people as evidenced by the responses. The findings of the study also reveal their interest to visit Australia and the Northern Territory. Thus, it is concluded that structural factors may inhibit behaviours in spite of the existence of favourable intentions to visit.
Description:
The marketing of tourism and hospitality product to any country or market segment is associated with the interest generated and/or attitude of buyers. So, why is it that despite proximity and availability of direct flights between Kuala Lumpur and Darwin (capital city of the Northern Territory of Australia) very few outbound West Malaysians visit Darwin? This paper draws upon the responses of 675 West Malaysians and attempts to highlight their attitude towards choosing the Northern Territory of Australia for a holiday. The findings show that West Malaysians enjoy mental relaxation and exploration while on holiday. They are mostly very family and relationship building oriented people as evidenced by the responses. The findings of the study also reveal their interest to visit Australia and the Northern Territory. Thus, it is concluded that structural factors may inhibit behaviours in spite of the existence of favourable intentions to visit.
