The syllogism of apologia: Rhetorical stasis theory and crisis communication [An article from: Public Relations Review]

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Description:
Rhetorical stasis theory - the process of identifying a debate's core issue - can provide a hierarchical structure for crisis response strategies. The accusation in a crisis situation - the kategoria - has a syllogistic form, allowing crisis managers to decide whether to attack an accusation at its minor premise level, major premise level or conclusion. This article connects current crisis communication options to those three staseis.