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Innovativeness among small businesses: Theory and propositions for future research [An article from: Industrial Marketing Management]
Book Details
Author(s)
A. Hausman
Publisher
Elsevier
ISBN / ASIN
B000RR7982
ISBN-13
978B000RR7988
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Available for download now
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United States 🇺🇸
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Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Small businesses represent the lifeblood of the economy. Variations in the innovativeness of these firms may help explain why some succeed, but many fail [Frambach, R. T. (1993). An integrated model of organizational adoption and diffusion of innovations. European Journal of Marketing, 25(5), 22-41; Nord, W. R. & Tucker, S. (1987). Implementing routine and radical innovations. Lexington, MA: Lexington Books.]. To understand how small businesses develop and use innovations, a series of depth interviews were conducted with small, family-owned firms in the US and Spain. Results suggest several factors affect innovativeness, including industry-specific, firm-specific, and innovation-specific factors. The study ends with a series of propositions, potential managerial implications of the study, and suggestions for further research.
Description:
Small businesses represent the lifeblood of the economy. Variations in the innovativeness of these firms may help explain why some succeed, but many fail [Frambach, R. T. (1993). An integrated model of organizational adoption and diffusion of innovations. European Journal of Marketing, 25(5), 22-41; Nord, W. R. & Tucker, S. (1987). Implementing routine and radical innovations. Lexington, MA: Lexington Books.]. To understand how small businesses develop and use innovations, a series of depth interviews were conducted with small, family-owned firms in the US and Spain. Results suggest several factors affect innovativeness, including industry-specific, firm-specific, and innovation-specific factors. The study ends with a series of propositions, potential managerial implications of the study, and suggestions for further research.
