Defining the characteristics of a lingering crisis: Lessons from the National Zoo [An article from: Public Relations Review]

This digital document is a journal article from Public Relations Review, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This article begins to define the characteristics of a new type of organizational crisis-a ''lingering crisis.'' A qualitative case study involving the National Zoo indicated that a lingering crisis may involve (1) multiple events occurring over an extended timeframe; (2) intense media scrutiny; (3) escalating involvement of external organizations, including watchdog/regulatory/oversight agencies; (4) incongruent organizational messages and stakeholder perceptions; (5) external/internal charges of organizational deception; (6) insufficient organizational responses to stakeholder concerns; (7) organizational failure to address leadership responsibility for crisis.