What's in your mug? Though quality is crucial to a good cup of coffee, there are certain factors that can impede consumer's experiences. Cups and ... An article from: Tea & Coffee Trade Journal

This digital document is an article from Tea & Coffee Trade Journal, published by Thomson Gale on May 1, 2007. The length of the article is 1604 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: What's in your mug? Though quality is crucial to a good cup of coffee, there are certain factors that can impede consumer's experiences. Cups and supporting bar ware are significant aspect to the overall visceral experience that can enhance the ritual and make coffee a more memorable experience.(Specialty news)
Author: Sherri Johns
Publication:Tea & Coffee Trade Journal (Magazine/Journal)
Date: May 1, 2007
Publisher: Thomson Gale
Volume: 179 Issue: 5 Page: 108(4)

Distributed by Thomson Gale