Gender differences in selective media use for mood management and mood adjustment.: An article from: Journal of Broadcasting & Electronic Media
Book Details
Author(s)Silvia Knobloch-Westerwick
PublisherThomson Gale
ISBN / ASINB000SKJIBE
ISBN-13978B000SKJIB2
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Journal of Broadcasting & Electronic Media, published by Thomson Gale on March 1, 2007. The length of the article is 8980 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: Mood management theory has found empirical support but was challenged by gender-typed selections and exposure to negative content. These challenges are addressed with response style theory and the mood adjustment approach. A secondary data analysis and original experimental data serve to test hypotheses. As expected, after a mood-impacting experience, men tend to distract themselves with absorbing messages, whereas women tend to ruminate the experience and thus prefer messages with low absorption potential. When anticipating a mood-impacting activity, men tend to distract themselves right before it by selecting absorbing content, whereas women focus on it and prefer less absorbing messages.
Citation Details
Title: Gender differences in selective media use for mood management and mood adjustment.
Author: Silvia Knobloch-Westerwick
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 51 Issue: 1 Page: 73(20)
Distributed by Thomson Gale
From the author: Mood management theory has found empirical support but was challenged by gender-typed selections and exposure to negative content. These challenges are addressed with response style theory and the mood adjustment approach. A secondary data analysis and original experimental data serve to test hypotheses. As expected, after a mood-impacting experience, men tend to distract themselves with absorbing messages, whereas women tend to ruminate the experience and thus prefer messages with low absorption potential. When anticipating a mood-impacting activity, men tend to distract themselves right before it by selecting absorbing content, whereas women focus on it and prefer less absorbing messages.
Citation Details
Title: Gender differences in selective media use for mood management and mood adjustment.
Author: Silvia Knobloch-Westerwick
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 51 Issue: 1 Page: 73(20)
Distributed by Thomson Gale
