Brewing up business: retailers are utilizing several strategies to help spur sales of beer: in-store tastings, varied use of POS materials, ... more.: An article from: Beverage Dynamics

This digital document is an article from Beverage Dynamics, published by Thomson Gale on July 1, 2007. The length of the article is 2250 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Brewing up business: retailers are utilizing several strategies to help spur sales of beer: in-store tastings, varied use of POS materials, beer-matching dinners and barbecues, special staff training and much more.
Author: Alan J. Wax
Publication:Beverage Dynamics (Magazine/Journal)
Date: July 1, 2007
Publisher: Thomson Gale
Volume: 119 Issue: 4 Page: 27(5)

Distributed by Thomson Gale