Jupiter Metrics: Digital Television, 2Q 2001

Nearly all interactive TV (iTV) services depend on a digital network. As the economy turns south, operators are easing off development of iTV infrastructure and focusing on ways to monetize existing digital portions of their networks in an attempt to jump-start a return on investment of the billions of dollars in capital spent over the last 18 months. Cable and satellite industries are metamorphosing, shifting their attention away from increasing the number of subscribers to extracting revenue from them. The targeted deployment of iTV services—from digital video recorders (DVRs) to enhanced programming—is the linchpin of the industry’s success.