Value-Added Services Driving Non-Access Revenues Through Bundling

Average access revenue per broadband subscriber in the US has been falling for the past few quarters and will further fall with new offers of lower bandwidth tiers from major broadband service providers (BSPs). Service providers want to drive profits by selling high-margin content and services to complement low-margin access revenue, while content and applications providers want to drive premium services into the mass market. Lead Analyst Dylan Brooks Contributing Analysts David Card, Michael Gartenberg, Jay Horwitz, Joe Laszlo, Corina Matiesanu