CPG Sites: Strategies Must Integrate Attraction, Involvement, and Retention to Capture Value

There is a mismatch on consumer packaged goods (CPG) sites: The most-often found features are not the ones most desired by consumers. This is impeding brands from capturing the maximum possible value from a site visit. When CPG sites reconsider the rules of attraction, involvement, and retention, that value can be unlocked. Key Questions Do CPG sites currently satisfy consumers' wants and needs? How can CPG manufacturers create greater return on site investment? Lead Analyst: Gary Stein