Online Consumer Behavior: Comparing US and Western European Online Consumers

This Jupiter Research report compares and contrasts the online populations of the US and Western Europe, focusing specifically on the relative popularity of various online activities and potential reasons for resulting differences. Key Questions Who are the most active online users? What determines the difference in online activities among populations? How will activity levels change by 2007? Lead Analyst: Corina Matiesanu Contributing Analysts: Zori Bayriamova, Andrew Peach, Vikram Sehgal