The State of E-mail Marketing: Perfecting the Appropriate Mix of Art and Science

Despite the widening use of e-mail marketing technology, most marketers say deliverability issues are hindering the effectiveness of e-mail campaigns. Marketers must outsource e-mail technology in cases where volume exceeds 200,000 messages per month to improve campaign results and reduce execution time. Spam filtering technology will continue to challenge bulk mailers and thwart legitimate marketers' efforts. Lead Analyst: David Daniels Contributing Analysts: Jared Blank, Michael Gartenberg, Janis Kim