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📖 Description
In today's world, you have more information at hand about your business than ever before. But are you using it to outthink your rivals? Certain high-performing enterprises are now building their strategies around data-driven insights gained from the use of analytics--sophisticated quantitative and statistical analysis and predictive modeling. In "Competing on Analytics," Thomas Davenport and Jeanne Harris show how exemplars are gaining a competitive edge by using these new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance.
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