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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets: A Harvard Business Press Book Summary in Partnership with getAbstract

AuthorJames C. Anderson, Nirmalya Kumar, James A. Narus
PublisherHarvard Business School Press
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Book Details

Author(s)James C. Anderson, Nirmalya Kumar, James A. Narus
PublisherHarvard Business School Press
ISBN / ASINB000ZSGW2M
ISBN-13978B000ZSGW26
MarketplaceUnited States  🇺🇸

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