A social cognitive theory approach to the effects of mediated intergroup contact on intergroup attitudes.(Report): An article from: Journal of Broadcasting & Electronic Media

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From the author: This research applies a social cognitive theory perspective to the study of mediated intergroup contact. It was hypothesized that exposure to positive intergroup contact on television would be associated with more positive intergroup attitudes. Some support for this hypothesis was found for exposure to gay-straight and Black-White interactions. It was also hypothesized that identification with a character belonging to the viewer's ingroup and perceived typicality of a character from an outgroup would be associated with more positive intergroup attitudes. Some support for these hypotheses emerged with regard to associations between exposure to televised gay-straight interactions and homophobic attitudes.

Citation Details
Title: A social cognitive theory approach to the effects of mediated intergroup contact on intergroup attitudes.(Report)
Author: Michelle Ortiz
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: December 1, 2007
Publisher: Thomson Gale
Volume: 51 Issue: 4 Page: 615(17)

Article Type: Report

Distributed by Thomson Gale