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Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9) Buy on Amazon

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Marketing Metrics: Evaluating Advertising and Promotions, (Chapters 8 and 9)

AuthorPaul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
PublisherPearson Prentice Hall
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Book Details

Author(s)Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
PublisherPearson Prentice Hall
ISBN / ASINB0016CCCAW
ISBN-13978B0016CCCA3
MarketplaceUnited States  🇺🇸

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