Winning in the World's Emerging Markets, 2nd edition (HBR Article Collection)

Developing countries are the fastest-growing markets in the world. Yet many multinational companies, nervous about the unique challenges of doing business in these nations, have qualms about tapping their markets. While they waffle, local companies are grabbing market share. Some of these domestic dynamos have even started challenging global leaders on their turf. Meanwhile, other MNCs have plunged into developing markets assuming (wrongly) that the strategies that made them leaders at home will secure their success abroad. Ill prepared, they're getting ambushed in overseas markets by locals who use different (and more potent) tactics. You can't avoid investing in developing countries. But don't do so before analyzing how local firms operate. To succeed in these nations while protecting your own turf, you need a savvy blend of strategies. This HBR Article collection, focusing on how to work around weak institutions in developing nations, and co-opt local contenders' playbooks, helps you get started.