Direct to Customer: An Atomic E-Business Model
Book Details
Author(s)Michael R. Vitale, Peter Weill
PublisherHarvard Business School Press
ISBN / ASINB001GLLQTG
ISBN-13978B001GLLQT1
MarketplaceCanada 🇨🇦
Description
This chapter uses the case study of cdnow.com to explore the direct-to-customer e-business model, illustrating the critical success factors and core competencies necessary to maximize this deceptively simple model.
More Books by Michael R. Vitale, Peter Weill
