Embracing the Groundswell: Innovating with Help From Your Customers
Book Details
Author(s)
Charlene Li, Josh Bernoff
Publisher
Harvard Business School Press
ISBN / ASIN
B001GLLTFM
ISBN-13
978B001GLLTF1
Availability
Available for download now
Sales Rank
#9,723,545
Marketplace
United States 🇺🇸
Description
Whether you're ready or not, customers have become an important part of product and process improvement. This chapter describes practical ways to tap into your customers to help you innovate now, increasing the chances of developing something your customers want.
