Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood ... 2006): An article from: Franchising World

This digital document is an article from Franchising World, published by International Franchise Association on October 1, 2008. The length of the article is 2159 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

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Title: Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning.(A FRANCHISING WORLD REPRINT CLASSIC FROM DECEMBER 2006)
Author: Tom Feltenstein
Publication:Franchising World (Magazine/Journal)
Date: October 1, 2008
Publisher: International Franchise Association
Volume: 40 Issue: 10 Page: 191(4)

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