Discover your bank's personality: all bank brands possess at least one of five traits: sincerity, competence, excitement, ruggedness or sophistication.(Branding): An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on November 1, 2008. The length of the article is 2254 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Discover your bank's personality: all bank brands possess at least one of five traits: sincerity, competence, excitement, ruggedness or sophistication.(Branding)
Author: James Gibbons
Publication:ABA Bank Marketing (Magazine/Journal)
Date: November 1, 2008
Publisher: Bank Marketing Assn.
Volume: 40 Issue: 9 Page: 30(6)

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