Tested Advertising Copy (201 tests of 480 ads, with factual results in readership, inquiries or sales-and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard & Schwerin)
Book Details
Author(s)
Carroll J. Swan
Publisher
Printers' Ink Books
ISBN / ASIN
B00253JWJ0
ISBN-13
978B00253JWJ2
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
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