Clarify your values: your internal and external culture determines the potency of your customer experience--which influences your ability to ... Culture): An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on January 1, 2009. The length of the article is 3202 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Clarify your values: your internal and external culture determines the potency of your customer experience--which influences your ability to cross-sell. If your culture is ineffectual, that shortcoming will undercut even the best marketing efforts.(Corporate Culture)
Author: Bruce Clapp
Publication:ABA Bank Marketing (Magazine/Journal)
Date: January 1, 2009
Publisher: Bank Marketing Assn.
Volume: 41 Issue: 1 Page: 30(7)

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