Who's fighting for your brand? In the case of too many banks, the answer is: nobody. Here's the argument in favor of delegating a "chief branding ... An article from: ABA Bank Marketing

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Citation Details
Title: Who's fighting for your brand? In the case of too many banks, the answer is: nobody. Here's the argument in favor of delegating a "chief branding officer" to oversee this vital task.(Branding)
Author: Haden Edwards
Publication:ABA Bank Marketing (Magazine/Journal)
Date: January 1, 2009
Publisher: Bank Marketing Assn.
Volume: 41 Issue: 1 Page: 38(5)

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