Media Influence on Consumer Choice: Prescription Medications/Pharmacies

Prescription drug spending is one of the fastest growing components of national healthcare spending, amounting to more than $200 billion spent annually.

The pharmaceutical industry spends billions to advertise prescription medications and pharmacies. This report includes extensive detail on the level of influence 20 different types of online and traditional media had on pharmacy choice and reveals how many people have initiated a conversation with their doctor about a specific brand of medication, broken down by demographic. Online media covered: Email, Health Web sites, Store/Pharmacy Web sites, News Web sites, Online Yellow Pages, Search Results, Sports Web sites, Online Video. Social media types covered: Blogs, Forums, Negative Comments, Positive Comments, Product Reviews, Social Networks. Traditional media types covered: Direct Mail, Magazine, Newspaper, Out-of-Home, Radio, Television, Yellow Pages.

Many factors play a role in pharmacy choice and the report examines the importance of factors like generic drug availability, knowledgeable pharmacists, location, and rewards programs.

The report also offers insights on how consumers prefer to have prescriptions filled, including online and mail order prescription services, drugstores, and grocery store pharmacies.