Worldwide Mobile Operator 2009 Vendor Analysis: Maximizing SMB Share Through a Recession

This IDC study provides information on mobile operator strategies for addressing the small and medium-sized business (SMB). It provides an overview of the SMB market and operator strategies in Western Europe, Asia/Pacific, and Latin America and a detailed competitive analysis of operator strategies and offerings in the United States.

"Operators are displaying more sophisticated strategies around the SMB segment," says Timothy Doherty, associate research analyst for Small and Medium Business Markets: Mobility, "moving beyond specialized SMB product offerings to more effective bundling, more tightly integrated internal organizations focused on the SMB, and greater emphasis on simplifying SMB IT decision-maker experiences." This book may contain less than 24 pages of technical content.