Reaching those who search (and fail) on their own: information professionals must go beyond providing good service and do a better job of marketing to ... An article from: Information Outlook

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Citation Details
Title: Reaching those who search (and fail) on their own: information professionals must go beyond providing good service and do a better job of marketing to those who don't use libraries or information centers.(INFO MANAGEMENT)
Author: John R. Latham
Publication:Information Outlook (Magazine/Journal)
Date: June 1, 2009
Publisher: Special Libraries Association
Volume: 13 Issue: 4 Page: 59(1)

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