Advertising to Baby Boomers

Baby boomers (born 1946 to 1964) still make up the largest group of consumers in the United States. But many advertising agencies are turning to twenty-somethings to create advertising for this consumer group. Chuck Nyren argues that it is time for agencies to turn to fifty-somethings instead to create messages and advertising that resonates with baby boomers. Easy to read and full of examples of the right way to approach this age group.

Martin Smith, group managing director of Millennium UK says, "Chuck Nyren is one of the best writers on 50+ advertising and marketing—anywhere. He doesn't hide behind jargon; he shoots from the hip and tells it how it really is.

Todd Harff, president and CEO of Creating Results says, "Baby boomers have money and they spend it! But before you target them, read Chuck Nyren's insightful, entertaining, and refreshingly candid book. You'll avoid common mistakes and find the keys to motivating savvy boomers.