Thinking beyond star power to boost your next event: the key roles of strategy, content, and innovation: truly great meetings require a clear strategy, ... An article from: Franchising World

This digital document is an article from Franchising World, published by International Franchise Association on November 1, 2009. The length of the article is 1230 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Thinking beyond star power to boost your next event: the key roles of strategy, content, and innovation: truly great meetings require a clear strategy, exceptional planning, compelling content, a smart communications strategy and flawless execution.(PLANNING FRANCHISE SYSTEM CONVENTIONS)
Author: Mark French
Publication:Franchising World (Magazine/Journal)
Date: November 1, 2009
Publisher: International Franchise Association
Volume: 41 Issue: 11 Page: 14(2)

Distributed by Gale, a part of Cengage Learning