Applying the "experience economy" to your next program: orchestrating memorable experiences or events for customers is an effective way to ... A Stage): An article from: Franchising World

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Citation Details
Title: Applying the "experience economy" to your next program: orchestrating memorable experiences or events for customers is an effective way to differentiate your product or service from others to avoid being commodified.(The Experience Economy: Work is Theatre & Every Business A Stage)
Author: David Gabri
Publication:Franchising World (Magazine/Journal)
Date: December 1, 2009
Publisher: International Franchise Association
Volume: 41 Issue: 12 Page: 32(1)

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