Distribution: A Short Guide to Getting Your New Product or Invention to Customers (FT Press Delivers Elements)

This is the eBook version of the printed book.

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities.

 

“Build it, and they will come.” That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let’s consider each….