Salesmanship For The 21st Century

An introduction to outside sales as told by a veteran Advertising Account Executive and Sales Manager. John Roberts wrote this book as a training manual. Based on years of experience and hours of training John has found a format for teaching outside sales that can take the sting out of being on the street as rookie.

You will learn the most important asset of a Salesperson, how to structure your client list according to SAM... Strategic Account Management and many great tips like... Don't leave the sales call without scheduling the next.

John has broken the sales process, and he talks about it being a process, into six clear steps. By following this guide you will always know where you are with each of your clients and what is expected next.

Sales is a fun, exciting and is a lucrative career. There are very few places for a rookie salesperson to go for comprehensive training and typically rookie sales people get training when the Sales Manager can get to it. This does nothing for jump starting a career. In Salesmanship For The 21st Century you will learn how sales as a process can be understood. By using a plan of six steps/goals and applying it to your daily activities you will be able to maximize your time, energy and income.