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📖 Description
Want to get more out of financial reports? This entertaining story gives you a revealing look at the accounting standards that dictate how calculations are made, and the assumptions that can make a surprising difference to your bottom line.
Stanford professor George Parker provides both line-by-line explanations of the three key financial statements used by US companies, and offers logical, common-sense approaches to interpreting what they reveal about profitability, value, and the ability to pay bills.
The Balance Sheet
* What does this company own?
* How much debt is it carrying?
* How much money have investors put in?
The Income Statement
* What is the sales volume?
* What kind of expense is the company incurring?
* How much money is the company earning?
* Which income figure should I look at: operating income, income before interest and taxes, or net income?
The Cash Flow Statement
* Will this company be able to pay its bills?
* Where's their cash flow coming from?
In this accounting video, you'll follow along as Dr. George Parker tracks the progress of Jill and Perry, non-financial managers assigned to evaluate the financial statements of two restaurants their company has targeted for acquisition. Learn not just textbook definitions, but real world meanings and business consequences.
Guarantee: Using this business training video, viewers new to accounting will painlessly gain an understanding of the usually dry subject of financial statements.